Overall Hispanic influencers in the United States have become beacons within their communities inspiring people through their actions, and showing them what can be achieved when hard work meets ambition. 29. She also created her Vine account where she started posting short comedy videos that further increased her popularity. He is known as one of the most popular Hispanic influencers in the United States and has received numerous awards from organizations such as ALMA Awards where he won Best Actor for Instructions Not Included in 2014. Her following has grown enormously since then, making her one of the Top Latin Influencers and most popular Instagrammers in Colombia. By leveraging social media platforms such as Instagram, Twitter, YouTube, and more, famous Hispanic influencers can reach millions of people around the world with their messages. Shortly after, she joined the Biden/Harris Presidential Campaign as deputy director of Latino/Spanish media. Tiffany Michelle Herrera, better known in the gaming world as iHasCupquake, is a Latina YouTube gaming commentator, fashion vlogger, artist, and animal lover based in Southern California. By connecting with top Latino influencers around the world, they have become trusted voices and sources of advice, entertainment, and inspiration. Through her organization, she wants to encourage BIPOC communities, particularly Latin women, to love their curves. Hispanic YouTubers may also be from countries like Spain and the United States where theres a growing number of Hispanics making up an important part of the population. We now have an awareness of the many talents and of the influence of Latinos in the City, but we have taken yet another step to continue recognizing the Latino community in Chicago and Metropolitan Area said Negocios Nows Publisher, Clemente Nicado. Gloria Lucas is a Mexican-American body positivity influencer specializing in intersectional eating disorders education. Caeli created her YouTube channel in September 2010 and started uploading vlogs, Q&A videos, pranks, challenges, and hauls as well as videos that discuss relationships, fashion, family, and business-related topics. Along with giving back to underserved communities, Gutirrez is always spreading positivity through meditation events and fitness classes around the city of Chicago. This captivating Latina influencer loves to share tips on beauty, skincare, fashion, travel, and lifestyle on her social channels. Latin influencers have taken the social media world by storm, and over the last decade, they have become increasingly in demand in digital marketing campaigns. Amara is also equally popular on Instagram where she usually shares her fashionable outfits and modeling photos. Ana hosted and produced two national talk shows (Get It, Girl & Fan Nation) and has appeared in multiple feature films and web series, including Amigos and Startup U. Ana has also written and produced multiple projects, including the award-winning short film, Villain (2022), and the hilarious comedy series Figuring It Out (2021) and IGPD (2018). Her digital series Like, Share, Dmelo, with fellow Latina and childhood BFF Dee Nasty, became a network television show on Fuse TV, and its content has been well-received by the Dominican-American community since its premiere. Vicky Alvarez is a Florida-based Venezuelan makeup artist, beauty blogger, and social media influencer. On the following pages, read about 25 Latinos (among them five born in other countries and eight first-generation Americans) who have helped make Chicago what it is, and who will be instrumental in determining the city's future. 130 E. Randolph St. Hispanic YouTubers can be from any country where there is a large Hispanic population such as Mexico, Colombia, Peru, Puerto Rico, and many other Latin American countries. Her students also often appear in many of her videos. John R. Boehm, Stephen J. Serio, Bloomberg and provided photos. KRYSTAL LORA @krystallora 65.5K (Top Latin Influencers), 48. This Dominican Republic native started her fitness journey as an act of self-love after she struggled with depression. Manny Mau. His other works include Vis A Vis (Locked Up) which won several awards at the International Series Festival 2019 hosted by ATV+. CHD Expert, the Chicago-based foodservice database and analytics firm, reported on the Mexican Restaurant Industry Landscape that Mexican food is heavily consumed by Americans . Tatyana // @tat_ventures. Lauren Giraldo 6. Just like her equally talented and stunning sister, Natalie, Dylana has also made a name for herself in the fashion industry. They are the best persons to connect with the consumers whose language and culture are deeply ingrained in their identities. 3. Of course, the operative word there is "yet.". Brands love working with famous Hispanic influencers due to their strong cultural connection and affinity with followers, which leads to highly engaging and effective marketing campaigns. Puerto Rican dancer, stylist, and blogger, Alani Figueroa, is one of the coolest and most creative Latin influencers youll ever meet! As a writer, Kim, one of the top Latin influencers, published Mariposa and Mija, her collections of bilingual poems, affirmations, and revolutionary love letters. Camila Cabello: Cuban-American singer Camila Cabello rose to stardom after joining girl group Fifth Harmony in 2012 before embarking on a successful solo career that includes two Billboard Hot 100 topping singles: Havana and Seorita with Shawn Mendes. They run organizations that connect businesspeople and the civic-minded in order to strengthen the community. It is important to note this includes 4,869,400 Latinos living with a disability in the U.S. Only 37 percent of working-age Latinos with disabilities are employed in the U.S., compared to 73.9 percent of working-age Latinos without disabilities. But there are also many up-and-coming influencers eager to find their first collaboration. Why do brands love working with famous Hispanic influencers? Gabriela Garcia is the founder and editor of Modern Brown Girl. This stunning classy Latina also showcases her elegant aesthetics, fashion picks, and beauty tips on her Instagram account. As one of the top Latina Instagram influencers, she has over 8 million followers on Instagram and uses her account to share photos and videos of her work, her travels, and her personal life. Aside from speaking Spanish very well, Salice also shares a slice of her life as a Latina through her funny videos on YouTube, TikTok, and Instagram. So recalls Gery Chico, the attorney, former mayoral candidate and one of the people who could stand in that single room. Additionally, famous Hispanic influencers usually have an extensive reach over multiple social media platforms including YouTube, Instagram, Facebook, and TikTok which allows brands to reach large numbers of potential customers at once. See on Instagram. Although she decided to quit her main channel recently, she continues to update her followers with freshly made content through her Instagram and her new YouTube channel, Sweet Soul, where she talks more about self-love and motivational journey. Honduran YouTube star and beauty influencer, Ana Alvarado, otherwise known as LipstickFables, rose to fame for making beauty tutorials and funny videos about Honduran life, culture, and tradition. Samara Mejia Hernandez is the Founding Partner of an institutionally-backed pre-seed stage fund, Chingona Ventures, focusing on investing in technology and technology-enabled companies all over the United States. Today, her style channel has over 14.9 million subscribers with 2.5 billion views. This helps top Latino influencers cultivate relationships with their followers and stay connected with their audiences in meaningful ways. J Balvin: Born Jos lvaro Osorio Balvin, this Colombian reggaeton singer, and one of the top Hispanic influencers in the United States is one of Latin Americas most famous music acts with multiple number-one hits on both Billboards Latin Songs chart and Hot Latin Songs chart. GUILLERMO DAZ IBAEZ @willyrex (8.6M), 13. This past January, Priego was a panelist at The Latinx House at the Sundance Film Festival, the very first official Sundance space for Latinx by Latinx. El Rubius is also one of the most popular streamers on Twitch, with the third-most-followed Twitch channel in the world as of May 19, 2022. Best part of being an influencer: Meeting new people to spread her message. Her rise to social media stardom helped her land many successful collaborations with prominent fashion brands such as Dolce & Gabbana, Gucci, Coach, Chanel, Dior, and Nordstrom, as well as beauty brands like Sephora, Givenchy Beauty, TRESemm, and may more. Moreover, considering that these consumers are now more digitally savvy as they make their purchases online, brands should also know where they spend their time, what sites or social media platforms they frequent the most, and how they consume content. Top Latino influencers may suggest new approaches for marketing campaigns or provide advice on how best to communicate corporate values in ways that will resonate within diverse cultures. The heart of Latino Chicago is found in the Pilsen and Little Village neighborhoods on the city's Southwest Side. This Latin Influencer of Guatemalan-Mexican descent specializes in trauma therapy and is on a mission to break the stigma of mental health within the Latin communities. Luisa rose to popularity by accident when she began posting on Instagram as a creative outlet in 2013. Lili Estefan, one of the most well-known Latina influencers 2022, is best known for being the hostess of Univision Networks long-running show El Gordo y la Flaca (The Fat Man & The Skinny Woman) since 1998 where she interviews celebrities ranging from Hollywood actors singers politicians, etc; plus it helps promote charities benefitting sick kids worldwide via its annual event Alegra Por La Vida. Chicago, IL 60601 As eMarketer puts it, Hispanics are the key drivers of U.S. population growth. 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