\u00a9 2023 wikiHow, Inc. All rights reserved. This tool provides users with the capability to discover content outside of your followers as well as WeChats friends and contact. WeChat has become an integrated part of life in China: you use it to message your friends, buy your groceries, hail a ride, and even book a doctor's . As a next step you might want to connect your official account with the newly created Channels account and apply for verification (blue tick). On the Accounts tab, open one of your social messaging channels for editing. Most of those countries ban WhatsApp for security and political reasons, while. And how can international businesses use this new WeChat feature to their advantage? There are two methods for posting to Channels. When designing a WeChat strategy, this new touchpoint can be seen as the convergence of opportunities: In short its essentially a video platform within Chinas most popular app. Introduction to WeChat Channel What are WeChat Channels? With 73.7% of internet users accessing the platform frequently, WeChat remains the most popular social media platform in China. Above you can see some of WeChats' features. Since November 2021, WeChat Channels has held several online shopping festivals such as the Live-stream Good Things Festival, the New Year Goods Festival, etc. Your WeChat Channels is totally new account, different from your OA even though you can connect them. This image is not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. 2 Users are able to search videos by hashtags. Words have it that WeChat will allow large-scale in-feed ads in Q4 2022. 1. WeChat Channels is a dedicated space to watch video content, similar to Instagram Reels, but more "down to earth". Even if you have an Official Account on WeChat, Channels must first be launched by personal accounts before they can be linked to brands. Within Channels, you can now create videos, or long videos and then you can also livestream. Copy the information that's displayed in the boxes. Viewers can like and comment on the post, as well as on the remarks of others. Users can also discover content posted to other Channels (by their friends, and other accounts on WeChat) via the WeChat Channels feed. In the email, youll need to provide the following information: If your application is successful, youll then be able to create a WeChat Channel using your personal account. The QR code is valid for 10 minutes. At the height of the pandemic in China during early 2020, the WeChat team launched WeChat Channels. In Omnichannel Administration, under Channels, select WeChat. If your brand entered China a while ago and has a presence on major social media channels such as WeChat Official Account, Douyin, Red (Xiaohongshu), and Weibo, you may consider creating a WeChat Channel. Channels provides basic video editing tools allowing users to add thumbnails, hashtags, emojis, text, and background music. WeChat UX helps users find the content they like while it develops the right distribution algorithm. Enter your WeChat ID, mobile number, email, or QQ ID. This WeChat Official Account integration lets your respond to messages directly from our platform. This is a new feature within the WeChat ecosystem that allows users, influencers and brands to create and post short-form contents and distribute them through a media feed: In complementary, further information can be added to the post: This space is another way for brands and businesses to reach new audience with a popular type of content (video form) enhanced by live-streaming and eCommerce functions. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. Updates and timeline on WeChat Channel, 1.15 Billion WeChat User & 300 Million WeChat Daily Active Mini Program early 2020, Obey the Red Dot: Wechat Channels Makes Its Move | June 2020 [Lee Mack LinkedIn]. Step 1: Log into your WeChat account First, you'll need to log into your personal WeChat account via the WeChat app. If the linked phone number is unavailable, wait until 14 days have passed since registering and use another phone number to unblock your account. This will make your Channel visible to users who are searching for hashtag-specific content, which could significantly expand your audience. WeChat supports one-on-one texting, group chats, multimedia sharing, and more. You can transfer the money if you are in. b. This is easily the best way to increase brand awareness on WeChat, as users who discover your Channel will notice the verification tick and might look further into your business. WeChat, which is owned by Chinese tech giant Tencent, has more than a billion monthly users, just behind Facebook's WhatsApp and Messenger. In WeChat, make sure that you select Security Mode under Message Encryption Method for encryption of the chat messages. This article was co-authored by wikiHow staff writer. Manage applications. Send a verification code to the number associated with your WeChat account. Consult the feature technical documentation for more information here. The campaign, called Hidden Poems, Brand Concept by establishing a brand image, List of WeChat Channels Account you follow, List of interactions (comments / likes / notifications) with your WeChat Channels Account, March 2020: in the testing phase with some brands such as Louis Vuitton. She earned an MA in Writing from Rowan University in 2012 and wrote her thesis on online communities and the personalities curated in such communities. To see how AdChina.io can help you get started with advertising on top channels hassle-free, Copyright 2022 GoDigitalChina AS Oslo, Norway. Some people may have noticed a new feature in their WeChat "Discover" tab called "Channels". 'micro-message') is a Chinese instant messaging, social media, and mobile payment app developed by Tencent. Even for big brands like Dior and Lancome, the average views on their Channel accounts arent too optimistic without extra marketing spend the view per video is quite flat, usually below 100. WeChat Channels: is it worth your attention? WeChat Channels is a dedicated space to watch video content, similar to Instagram Reels, but more down to earth. WeChat ranked as the top brand on Asia's Top 1000 Brands 2021 list from Mainland China.. We put together a short 2-minute survey to learn about what you would be interested to see in WeChat Wiki. Because every time a user likes a WeChat Channel post, that post will automatically appear on their friends Channel feed, which will significantly increase your audience. Create Websites inside WeChat Another WeChat tool allows brands to create small websites to give followers a better brand experience. More information Configure a bot. This could be either a personal account or an Official Account, depending on the publisher. On the Behaviors page, configure the following options: On the User features page, set the toggle for File attachments to On and select the following checkboxes if you want to allow agents and customers to send and receive file attachments. Users just have to click on the Discover tab in the main navigation bar on WeChat, select the WeChat Channels option, and start scrolling through the content feed. You will see multiple options and tap on the "Transfer" button. Step 1: Navigate to Channel Settings. The WeChat channel isn't available in the Government Community Cloud (GCC) region. When clicking on the Channels-related Post shared card, the user is taken to a separate landing page where there is a Go to Channel CTA to access back the timeline. Up to 2021, WeChat Channels have 500 million DAU (Daily Active Users), growing at 79% year-on-year. Signup for a free AdChina.io account. WeChat ( Chinese: ; pinyin: Wixn ( listen); lit. The Everbright Securities Research Report believes that once Video Store can close the loop of live stream eCommerce, its likely that the GMV (Gross Merchandising Value) of this channel will grow rapidly. WeChat Help Center Troubleshooting: I can't download a sticker set sent to me by my friends. Its expected to reach 600 million DAU in 2022.